3 Marketing Tips For Your Holistic Health Business To Thrive. #2 Will Surprise You!
Building your online presence, SEO comprehension, and more!
POV: You’re a holistic health professional who has no idea how to market yourself…
You have a passion for equipping people with knowledge to balance and heal their bodies. You have great offerings and you’ve gotten some awesome clients. But your sales have plateaued, you don’t know how to reach more people, and you’re stressed with your marketing process.
Does this sound like you?
Don’t worry, I got your back. Hi love, my name is Abby, and I’m your holistic copywriter. I witnessed my stepdad lose his battle with cancer and it motivated me to live a holistic lifestyle and help others do the same.
With a background in yoga, reiki, and aspiring to be a holistic lifestyle coach, I’m an expert in both of these fields — holistic health and copywriting.
I know what your clients are seeking (to figure out their pesky health imbalances and heal!) And I know how to appeal to them (through awesome copywriting techniques, of course!)
Here are 3 marketing tips to make sure you’re growing authority and relevancy for your holistic health business.
If you’re past this phase and you want someone to do it for you (always a smart move to save you time and stress), then work with me for the best marketing solutions.
Grow Your Holistic Health Presence Online
Are you insecure with your marketing presence? Are you wanting your awesome offer to get the attention it deserves? Are you tired of trying the same tactics with little results?
I’m here to bring you relief. Let’s get into it.
Start by sharing about the value you can offer.
When growing your holistic health presence online, you’ll want to display your credentials and whatnot. But be wary of this.
Potential clients want to see what value you can offer them. That’s what they will look for first. All your information will be secondary to what you can do for them.
Speak from the heart in a tone that is relatable and welcoming.
You…
have the expertise and the know-how
know you can help people refine their health
help people find balance in their bodies
So nurture that.
People want something they can relate to, so don’t be afraid to show the human side of you to create a true connection. That will make them feel like they know you and it creates a sense of trust.
Yes, be professional, but most of all be a relatable human who wants to be of service. That’s holistic marketing 101.
Create a professional-looking website that establishes your authority.
Don’t worry too much about appearance and if your website has the best this and that. That’s not as important as being a functional space.
The objective of a good website is to inform your clients what you do for THEM. Your website is not about you in the sense that you will be blabbing on and on about yourself. No.
State clearly:
Who you are
What you do
How you’ll help your clients achieve their health dreams
The most important part of your website is your copy.
Your copy should be easy to read and connect to
Don’t use fluffy words and don’t overly repeat yourself
Be clear and relaxed
That’s how good copy works. Conversational is key.
When you hire a copywriter (AKA me) the work is done for you. Having skilled copy literally pays for itself because it will sell your services and save you time, money, and stress.
When your copy is written correctly with well-done SEO, new health clients will organically find you through Google. Let Google do all the work here. Once you set it all up, your website will work for you.
Does SEO feel like a monster hiding in your closet? No need to worry, I recommend taking advantage of YouTube and referring to Neil Patel. I’ll get more in-depth about this later.
Create consistent interaction with your clients.
Is it Instagram? Is it YouTube videos? Is it an active and relevant email/newsletter?
Again, the aim is to use copy to enhance your offer and how you provide value. You want to nourish your audience always. Keep them engaged and help to keep them warmed and nurtured.
Get clear on your approach, create a game plan, and go for it. Be consistent. Be relatable. Show up for your business and your clients.
Your marketing approach just got a whole lot more holistic!
2. Get SEO To Work For You And Your Health Business
If there’s anything you want to befriend for your business, it’s SEO.
Learning SEO, or Search Engine Optimization helps to do most of the work for your marketing.
When your copy is optimized with great, relevant keywords, you’ll attract the right holistic health clients, showcase your skill to the right people, and make your work accessible to a certain niche. Woo Hoo!
Well-crafted SEO keywords help boost traffic to your site with blogs, posts, and web copy. This happens organically which is the beauty of it. Once you have crafted kick-ass copy and functional keywords, you’re golden. Your copy and the algorithm will do the work for you.
Look at you marketing like a pro.
Good SEO solidifies your niche and ideal client.
It calls out the type of person you’re exactly looking for. It attracts the exact thing you’re looking to accomplish.
You want to appeal to more clients? You want your high-ticket offer to be seen by the right audience? You want to speak directly to people eating Paleo? SEO gets you in front of the right people.
This also means SEO will keep you out of reach from the wrong people. You don’t want to accumulate ANY leads. You want to accumulate the RIGHT leads, the warm leads that will help you accomplish your goals.
When you use SEO correctly, Google will know what your piece is about.
Anyone searching the keywords you use will see you and your work. This is how you can make money while you sleep. Literally. Let the technology do it for you.
There are a lot of resources out there for SEO comprehension. It seems like a challenging quest at first since there are a lot of approaches on how to properly use SEO.
And no one knows how to “properly” use it because it’s a technology that keeps shifting. People working at Google don’t even know, so take it easy and listen to your gut feelings. I list the resources I use down below.
Google won’t help you if your SEO is trash. Google won’t be able to read your site or blog if your SEO is weak. Your site or blog won’t be cataloged anywhere. It won’t come up when your clients search for you. It will be lost.
Don’t be lost in the mix. Curate some great SEO words and watch how Google supports your work and gets you closer to helping more people find holistic health sovereignty.
3. Keep Your Holistic Offerings Fresh With Great Marketing Strategy
Refresh. Refresh. Refresh.
Feel like your marketing is a bit crusty? Feel like you’re sales funnel could run smoother? Need to refine your offerings to engage your audience?
Your holistic health offerings should be refined regularly.
Refine them based on client feedback. Always be open to refining your approach to maintain interest.
Remember it’s not always sustainable to accumulate new clients. It’s less expensive and timely to keep working with the same clients continually. So be sure to listen to feedback from your clients on how you can constantly keep adding value to their lives.
What new offering can you supply to help maintain your sweet clients?
Something I love to do is have check-in moments from time to time.
Are there things you could simplify about your backend process?
How are clients finding you?
Are they finding your funnel easy or are there places you can simplify?
Keep things up-to-date and exciting. Remember your sole focus is to offer value over and over again. That creates trust. That keeps clients coming back. That keeps your business thriving.
Keeping your offers fresh and timely will help refine your marketing approach. It will keep you on your toes with certain marketing trends and will help you stay mindful about your movements in your business. Working with a skilled and professional copywriter will save you on this step since ya know, that is our job! (Click the ‘work with me’ button below)
Here are some additional resources I use regularly:
Hemingway Editor. An editing tool that helps with grade-level reading and points out hard-to-read sentences.
Grammarly. An easy tool to check for grammar mistakes.
Headline Studio by Coschedule. Great resource for creating kick-ass headlines be it for a blog, an email, or your Instagram post.
Ubbersuggest. For SEO planning and so much more about the backend of your site/blog etc. This is Neil Patel’s website. Follow his work to know all the ins and outs of copy.
Holistic Marketing But Do It Better
Marketing your holistic health business can be challenging and time-consuming. *Cue in imposter syndrome and self-doubt.*
But remember - you have value to offer. You have the skills to help people find balance and health sovereignty. Why? Because no one can be quite like you or offer quite what you can offer.
You want to have your offerings change lives. You want to see your clients and the planet healthier. You want a more holistic tomorrow.
I can get you there.
These 3 marketing tips are just to get you started but it’s not where you should stay.
Seek professional guidance to keep helping you thrive. Seek out a copywriter who gets you - who understands your background AND how to help you market.
That’s me, I’m that copywriter. As an expert in both holistic health and copywriting, I know your clients' needs. Now that you have these basic ideas in order, let me help you uplevel your business so you can save more lives and more time.
Let’s do this together!
Xoxo,
Abby
